Building Bridges Across the River

Building Bridges Across the River runs outstanding programs for its community, but its brand was outdated and didn't reflect that quality or the professionalism of its people. We immersed ourselves in the community through workshops, staff interviews, and a visit to the Smithsonian's Anacostia Community Museum.

The new brand is positioned around community strength, with a bold wordmark, a bridge icon, and a color palette drawn from the organization's programs. We also designed a website that works as a hub for programs, stories, and community events.